Showcase Your Video Ad to Hyper-Targeted Local Viewers
The right video advertising strategy will ensure your message stays at the top of your audience’s minds. Our audience targeting campaigns help your business reach extremely relevant demographics on platforms where they are most engaged.
We can target individuals based on geographic location, online behavior, content they engage with, Google searches, online purchases, and much more! We partner with leading platforms that increase your brand’s value. If a user doesn’t click on your ad, they will definitely still see it!
Targeting Capabilities Like No Other NJ Agency
nj.digital’s audience targeting specialists can drill down to granular audience segments using local targeting and geo-fencing. This places your video advertising campaign in front of the right viewers at the right time.
Audience targeting is an effective tactic to increase your brand visibility across the web. It also pairs seamlessly with conversion-focused strategies like SEO and PPC. Though traditional marketing can still prove effective, digital opens up countless new opportunities to reach entire untapped customer bases. Video advertising offers an incredible opportunity to reach people at moments where they are already engaged with their eyes.
HOW OUR VIDEO ADS CAN TARGET REAL NJ AUDIENCES:
Access real-time audience data
Reach viewers on their favorite websites and apps
Target your ideal customers in 10+ unique ways
Track and report on your ROI
Implement your campaign across a vast platform library
WHAT WE TARGET:
GEOGRAPHY
Run ads by state, DMA, county, city, zip code, congressional district, or by a custom geo-fence.
GEO-FENCING
Build a “digital fence” around any location of your choosing. This can be completely custom and reaches mobile users who pass through the defined territory.
KEYWORD SEARCH
RETARGETING
We can retarget users who have searched for keywords relevant to your business, and your ads will follow them across the web.
CONTEXTUAL TARGETING
Contextual Targeting - Display ads on pages that contain keywords relevant to your business.
DEMOGRAPHIC
Target your campaign to ideal demographics.
SITE RETARGETING
Our team can retarget visitors who have already engaged with your website by displaying ads on other websites they visit after yours for up to 30 days.
DEVICE TARGETING
Target users specifically on desktop, tablet, or mobile device.
BEHAVIORAL TARGETING
Behavioral Targeting - Reach users based on their online behavior.
OUR VIDEO ADVERTISING SOLUTIONS
Pre-Roll
Serve your ads to audiences right before they view the content that drew them to click “play.” This ensures your ads are always seen at the moment viewers are most engaged!
OTT
Also known as connected TV, over-the-top streaming services are more popular than ever. With many “cutting the cord” with traditional cable, OTT extends your commercials to digital so you can reach audiences on the biggest screen in the house.
YouTube
Also known as the world’s second-largest search engine. YouTube grants you a large pool of engaged viewers with the robust performance and reporting features of Google!
START REACHING THE RIGHT VIEWERS
nj.digital is the local division of Traffic Builders, AdWeek’s second-fastest growing agency in the world. Our team leverages our global expertise and brings it to our local neighbors. Let’s get your video ads in front of the right viewers.
